Designing Mobile First

Why Seamless Mobile Experience Matters

Mobile Phones

In the past 6 years, the percentage of mobile device website traffic worldwide has risen more than 20%. Now, more than half of traffic is generated by mobile devices.

Mobile and Shopify

The general mobile trends of the internet are further amplified on Shopify. On Shopify, 79% of traffic to stores comes from mobile devices. Mobile accounts for 69% of orders from Shopify stores. With numbers like these, it's clear that having a mobile friendly store site is paramount in today's eCommerce environment.

Mobile Best Practices (by Nick Babich)

  • Clear And Seamless User Flow
  • Invisible User Interface
  • Breathing Room
  • Navigation Made Simple
  • One-Handed Operation
  • Appearance Of Speed
  • Well-Timed Push Notifications

I'll explore each of these principles in detail in further posts, but the main takeaway is:

Collect your data, know your customer and design your store clearly, simply and tailored to their needs and motivations.

Sources/Further Reading: Mobile Statistics | Mobile Best Practices

back to blog